"Flying Beetles" for GUBI Salone 2023

April 18, 2023

all(zone) joins GUBI in celebrating 10-year anniversary of the iconic Beetle chair for Milan Design Week 2023.

The exhibition, "TEN: BEYOND THE BEETLE," curated by Triennale Museum director Marco Sammicheli, presents 10 artists and designers' interpretation of the Beetle chair.

all(zone) "Flying Beetle" reimagines the Beetle chair in a Thai context where dynamic multilevel seating is natural and ubiquitous. The lightweight, flexibly robust, and accommodating Beetle shell is hoisted up in intricate string 'hammock,' a work in collaboration with Bangkok-based macramé workshop, HandHand Studio, to create a fun and relaxed seating experience.

The "Flying Beetle" is also featured in the New York Times article "New Ways to Take a Seat at Milan Design Week" and AD Italia.

"TEN: Beyond the Beetle" is on show from 18 - 24 April during the Milan Design Week 2023 at Bagni Misteriosi, Via Carlo Botta, 18, 20135 Milano.

'Flying Beetles' hanging at different level (image courtesy of GUBI)
Flexible hanging position (image courtesy of GUBI)
Detail of macramé cords (image courtesy of GUBI)
'Flying Beetles' on display during Salone
'Flying Beetles' on display during Salone
Rachaporn with the Beetle chair at all(zone) headquarters (image courtesy of GUBI)
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